C:\documents and settings\tbishop\desktop\awps case entries 2007\awps case entries 2007\bristol myers squibb awps case writing
Bristol-Myers Squibb: Patents, Profits, and Public Scrutiny TEACHING NOTE Purpose of the Case Study • To demonstrate how heavily a company relies on its corporate culture when facing core• To illustrate the growing power and effective influence of corporate governance• To highlight the effect of public perception on a company after the public revelation of• To stimulate disc