2003 Super Bowl game, but the first consumer outreach for
The golf connection offered the opportunity for Rx EDGE to
in Rx EDGE in-store programs. Matched-panel research
the product occurred in late 2002. Rx EDGE began working
create a new floor display promoting chances to win tickets
has shown that Rx EDGE campaigns deliver an average
When the first prescription drug to treat erectile dysfunction
with the brand manufacturer and its advertising agency in
to see the tournaments. Information on the display
prescription lift of nearly 10 percent per store per week.
(ED) was introduced in 2000, it may have generated more
mid year to develop an in-store promotional campaign.
included a contest entry form, a golf-tips book and a
media attention and consumer awareness than any medi-
brochure about ED and treatment. The headline on the
That record of achievement was enhanced when the in-
cation in history. News coverage and television advertising
Retail pharmacies are attractive outlets for reaching
display promoted free trips to the sponsored tournaments
store campaign for the ED drug yielded an ROI of $7.25
helped make ED a household term. Prescription volume
consumers who want to learn about various conditions and
in 2004 and, of course, made it less obvious that men were
and an average prescription lift of 8 percent within various
soared. When the third ED drug entered the market in
treatment options. Further, in-store promotions are proving
2003, it naturally faced a tough challenge to seize market
effective in extending the reach of consumer advertising
Rx EDGE designed floor displays
share from the dominant leader and another competitor.
campaigns by providing detailed information about specific
The brand team also knew it had to communicate a strong
health conditions and treatment alternatives. that leveraged the brand’s ties
differentiation message to physicians and the public for
with golf and helped offset stigma
First, Rx EDGE conducted research to identify drug stores
associated with ED. This campaign
within its national chain pharmacy network that indexed the
once again showed the power
highest given the client’s parameters. of Rx EDGE for educating
All three ED drugs on the market today are clinically proven
Of the total stores in the Rx EDGE network, 14,263 were
of consumers in the drug store
effective for treating the disorder. Direct-to-consumer
selected for the initial in-store campaign. It featured product
when they are most receptive to disease-specific information and Retail pharmacies are attractive brand messages for prescription outlets for reaching consumers drugs. It also demonstrated who want to learn about various that Rx EDGE could effectively conditions and treatment options. implement a multi-faceted program Further, in-store promotions are across a number of local markets proving effective in extending the through its strong knowledge reach of consumer advertising of the retail pharmacy landscape, campaigns by providing detailed implementation flexibility and information about specific health excellent merchandising capabilities. conditions and treatment alternatives.
Advertising messages were focused on the concept that
By early 2004, a year following launch, the newest ED drug
men could be more confident and relaxed because the drug
had moved into second place with an 11 percent share.
lets them and their partners decide when the moment is
The overall market had grown by 16 percent, built largely
right. This critical differentiation was stressed in intimate
In 2004, the brand team modified its strategy to focus on
from awareness fueled by extensive advertising for the
ads. One advantage to being the third ED drug on the
event-oriented marketing, and sponsored a professional
market was that public sensitivities about the problem had
golf tournament in Chicago. The effort was expanded in
been dulled by three years of TV advertising.
2005 with tournaments throughout the U.S. Golf was
According to a recent IMS survey, the return on investment
For further information about Rx EDGE solutions, contact
considered a reliable and proven method for reaching their
for direct-to-consumer media campaigns is $2.20,
Commercials for the new ED medication debuted on the
key target males with advertising messages.
compared with the $6.40 average for every dollar invested
2005 LeveragePoint Media Corp. All rights reserved. Rx EDGE® is a servicemark of LeveragePoint Media Corp.
2003 Super Bowl game, but the first consumer outreach for
The golf connection offered the opportunity for Rx EDGE to
in Rx EDGE in-store programs. Matched-panel research
the product occurred in late 2002. Rx EDGE began working
create a new floor display promoting chances to win tickets
has shown that Rx EDGE campaigns deliver an average
When the first prescription drug to treat erectile dysfunction
with the brand manufacturer and its advertising agency in
to see the tournaments. Information on the display
prescription lift of nearly 10 percent per store per week.
(ED) was introduced in 2000, it may have generated more
mid year to develop an in-store promotional campaign.
included a contest entry form, a golf-tips book and a
media attention and consumer awareness than any medi-
brochure about ED and treatment. The headline on the
That record of achievement was enhanced when the in-
cation in history. News coverage and television advertising
Retail pharmacies are attractive outlets for reaching
display promoted free trips to the sponsored tournaments
store campaign for the ED drug yielded an ROI of $7.25
helped make ED a household term. Prescription volume
consumers who want to learn about various conditions and
in 2004 and, of course, made it less obvious that men were
and an average prescription lift of 8 percent within various
soared. When the third ED drug entered the market in
treatment options. Further, in-store promotions are proving
2003, it naturally faced a tough challenge to seize market
effective in extending the reach of consumer advertising
Rx EDGE designed floor displays
share from the dominant leader and another competitor.
campaigns by providing detailed information about specific
The brand team also knew it had to communicate a strong
health conditions and treatment alternatives. that leveraged the brand’s ties
differentiation message to physicians and the public for
with golf and helped offset stigma
First, Rx EDGE conducted research to identify drug stores
associated with ED. This campaign
within its national chain pharmacy network that indexed the
once again showed the power
highest given the client’s parameters. of Rx EDGE for educating
All three ED drugs on the market today are clinically proven
Of the total stores in the Rx EDGE network, 14,263 were
of consumers in the drug store
effective for treating the disorder. Direct-to-consumer
selected for the initial in-store campaign. It featured product
when they are most receptive to disease-specific information and Retail pharmacies are attractive brand messages for prescription outlets for reaching consumers drugs. It also demonstrated who want to learn about various that Rx EDGE could effectively conditions and treatment options. implement a multi-faceted program Further, in-store promotions are across a number of local markets proving effective in extending the through its strong knowledge reach of consumer advertising of the retail pharmacy landscape, campaigns by providing detailed implementation flexibility and information about specific health excellent merchandising capabilities. conditions and treatment alternatives.
Advertising messages were focused on the concept that
By early 2004, a year following launch, the newest ED drug
men could be more confident and relaxed because the drug
had moved into second place with an 11 percent share.
lets them and their partners decide when the moment is
The overall market had grown by 16 percent, built largely
right. This critical differentiation was stressed in intimate
In 2004, the brand team modified its strategy to focus on
from awareness fueled by extensive advertising for the
ads. One advantage to being the third ED drug on the
event-oriented marketing, and sponsored a professional
market was that public sensitivities about the problem had
golf tournament in Chicago. The effort was expanded in
been dulled by three years of TV advertising.
2005 with tournaments throughout the U.S. Golf was
According to a recent IMS survey, the return on investment
For further information about Rx EDGE solutions, contact
considered a reliable and proven method for reaching their
for direct-to-consumer media campaigns is $2.20,
Commercials for the new ED medication debuted on the
key target males with advertising messages.
compared with the $6.40 average for every dollar invested
2005 LeveragePoint Media Corp. All rights reserved. Rx EDGE® is a servicemark of LeveragePoint Media Corp.
Use of Nutritional Supplements to Increase theEfficacy of Fluoxetine in the Treatment ofNicole C. Barbarich,1 Claire W. McConaha,1 Katherine A. Halmi,2 Kelly Gendall,1Suzanne R. Sunday,2 Jill Gaskill,1 Maria La Via,1 Guido K. Frank,1 Sarah Brooks,1Katherine H. Plotnicov,1 and Walter H. Kaye1*1 Department of Psychiatry, University of Pittsburgh Medical School, Anorexia andBulimia Nervosa Rese
Medications and Pregnancy The topic of medications in pregnancy often triggers many questions. This is because many medications are not safe to take in pregnancy, and you should always consult your care provider before taking any new medications. In addition, it is best to avoid all medications during the first 13 weeks of pregnancy. With that said, if your symptoms are severe, there are sever