Apcoworldwide.com

Saving lives.
Fighting disease.
Promoting healthy living.
Faced with a constantly evolving operating products, issues and reputation. APCO Insight®, environment, few industries are as intensely our in-house opinion research and message scrutinized by the public and policy-makers as development team, conducts research among all health care. Regulators are becoming more stakeholder audiences, including difficult-to-reach cautious, legislators are exercising more control audiences such as policy-makers, business and litigators are more aggressively targeting demanding safer and higher quality health care, Coaching spokespeople to face the media and
while increasing pressure to lower costs. government audiences
APCO trains and coaches corporate executives APCO Worldwide understands the complex public and third-party allies to ensure they can effectively policy, regulatory, political and reputational deliver their key messages to the media, challenges facing the health care industry. Our legislators, special interest groups and the public. senior talent provides strategic counsel, while our global presence offers unparalleled reach to Preparing executives for government hearings
policy-makers and stakeholders in every market. and investigations
APCO’s team includes seasoned communication APCO’s highly specialized team helps clients professionals from every sector, former senior prepare for and navigate their way through executives from pharmaceutical companies, challenging government and parliamentary experienced health care administrators, medical hearings and investigations. Our strategic device experts, and senior government and approach to anticipation, planning and preparation is driven by those with hands-on experience in the Our team takes an integrated approach to meeting clients’ business, policy and communication Developing thoughtful policy positions and
objectives. Working closely with colleagues who solutions
specialize in grassroots and stakeholder outreach, APCO Health’s policy experts help clients craft crisis and litigation communication, issue policy positions designed to foster an optimal management, corporate responsibility, advocacy operating environment that meets their business and policy communication, government relations, objectives. Our team helps clients develop APCO Health policy development and corporate positioning,
strategic policy communication plans to educate APCO Health leverages resources to help our policy-makers, the public, the media and other clients positively shape their operating Designing creative marketing communication
CAPABILITIES
solutions
APCO’s creative group, StudioAPCO®, produces Managing campaigns on high-profile health
award-winning multimedia toolkits; online care issues
communication; Web site designs; media kits; Our team helps clients reframe the debate on marketing videos and advertising for the Internet, high-profile and politically sensitive health care radio, TV and print. StudioAPCO has extensive issues. We also help avoid and manage crises, experience designing creative campaigns for the mobilize allies and educate national and local media about complex scientific topics. Through this work, APCO has strong relationships with Generating positive, "on message" media
leading top-tier health and science journalists and coverage
APCO’s media relations experts secure visibility in major global, regional and national media outlets Message development
on behalf of clients and their offerings. APCO Our team works with clients to help them develop prides itself in delivering "on message" coverage and refine their messages in connection with
To find out how APCO makes a difference for our clients go to www.apcoworldwide.com/clientsuccess.

Creating high-impact stakeholder communication
candidates made chronic disease prevention and programs
disease management a core plank of their health care Organizations in all areas of the health care industry rely on APCO to design programs to communicate with their stakeholders - physicians, nursing staff, Merck Sharp & Dohme (MSD): Singulair
employees, shareholders, retirees and others. To change public perception of asthma medication in Utilizing innovative technologies, APCO designs Asia and help Singulair become a leading product in engaging and visually effective internal Asia, APCO designed a strategic communication campaign to improve awareness and educate consumers in Hong Kong about the benefits of Building allies with patient and physician
preventative asthma medication. APCO negotiated communities
and secured a partnership agreement with a trusted APCO’s ongoing relationships with opinion-leading nongovernmental organization and planned and physicians and patient advocacy groups allow us to implemented an outreach education program that create partnerships to assist in achieving business raised the awareness of Singulair among the target and public policy goals. APCO is known for initiating audience through free doctor consultations. The innovative, nontraditional alliances that build support program was so successful that MSD commissioned APCO to roll out the campaign in other areas of Hong Planning launches for pharmaceutical
therapeutics, biotechnology products, medical
International Federation of Pharmaceutical
devices and medical services
Manufacturers’ Association (IFPMA)
APCO manages global, regional and national Facing a legal battle in South Africa over generic communication initiatives around new products. From drugs and the upcoming WTO Ministerial Conference the U.S. Food and Drug Administration to the in Doha, the IFPMA hired APCO. Our team helped European Medicines Evaluation Agency to the UK’s identify the most influential policy-makers who would National Institute for Clinical Excellence, APCO’s determine the outcome of the WTO negotiations, team understands the regulatory environment, knows communicate the IFPMA’s core arguments, and the key players, and designs and implements plans demonstrate that the IFPMA was ready and willing to for communication and government relations to help address the health care challenge facing successfully launch medical products and services. developing countries. APCO’s work led to a successful defense of the intellectual property rights Managing communication around drug or device
agreement at the WTO Ministerial Conference. litigation
APCO has managed communication for some of the Novartis Pharmaceuticals: Glivec
most complex health care litigation cases of the past To avoid potential funding and access issues in the decade in order to preserve the company’s reputation. UK associated with the earlier-than-anticipated launch APCO’s practitioners have served at the highest of Glivec, a new treatment for leukemia, APCO levels in the political, legal, corporate and regulatory developed a high-level briefing program to build personal relationships with a group of core UK decision-makers. As a result, all patients were offered EXPERIENCE
access to the drug and no funding problems were Partnership to Fight Chronic Disease
To foster greater awareness among policy-makers, the media and politically active Americans that rising rates of chronic diseases are driving increases in health spending and harming affordability of care in the United States, APCO helped create a diverse national coalition of health care stakeholders. As a result, more than 80 active national partners are engaged and all of the leading 2008 presidential Fax: +86.10.6505.5257 [email protected]

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